Below The Lights

A brand performance space at the centre of everything

Below The Lights is opening in summer 2024 in the heart of London - under the famous Piccadilly Lights.

A unique Spotlight space for immersive events, Below The Lights will be the place where brands can create memorable experiences and incredible media campaigns.

A unique stage in the heart of the action

Step into the space beneath the iconic Piccadilly Lights and make it your own.

Connected to Piccadilly Lights and powered by high tech, brands can broadcast live in real-time below and above the lights for all the world to see.

Adaptable and ample

Below The Lights is a blank canvas with the flexibility and ample space needed to bring your brand to life. Parade the latest fashion. Launch a cool new product. Host the party of all parties. The options are endless. Imagination is the only limitation.

Connect with the digital generation

A unique space to get really creative. And immersive.

People want to be entertained. This is the experience economy and Below The Lights is the ideal stage for brands to stimulate senses.

Encourage sharable moments and deepen engagement with the people you want to reach and impact.

Connect with a digital generation
Connect with a digital generation

Technology and spectacle converge

Below The Lights is home to the latest seamlessly integrated audio enabled high resolution AV screens, cutting edge lighting and crystal-clear audio. Screens on the ground floor include:

The Hero: 14 metre LED and 8448 x 2160 px
The Flex: Corner wrapped and 4992 x 2160 px
The Ribbon: Transparent display and 3640 x 256 px


Part of Landsec

Below The Lights is owned by Landsec, one of the largest property companies in Europe with prime retail, leisure, media and workspace hubs nationwide that welcome millions of guests and local communities.

From showcasing brands on the iconic Piccadilly Lights to boundary pushing events across our retail sites, our great physical and media experiences enable brands to get closer to customers, create excitement and drive additional sales. 

Register your interest

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