Manjiry was appointed to the Board as a Non-executive Director on 1 March 2021.
Manjiry is currently Global Chief Executive Officer of Gain Theory, a marketing effectiveness consultancy, a subsidiary of WPP plc. Manjiry was part of a team which founded Gain Theory in 2015, having previously been Managing Director of another of WPP’s consultancies also focused on data and analytics, Ohal Ltd. Prior to that, Manjiry spent the first part of her career in the retail sector, latterly as Head of Customer Insight and Strategy at Debenhams.
Skills, competencies, and experience
Manjiry is a highly experienced marketing effectiveness executive who has developed a specialism for using data, technology and advanced analytics to enable transformation to data informed cultures and enhancements in business performance. Her expertise includes econometrics, brand planning, pricing, forecasting, artificial intelligence and return on investment analysis.
Aside from Manjiry’s executive responsibilities, she holds two advisory roles. In 2011 Manjiry co-founded a charity called Breathing Matters, part of UCLH Charity, set up to raise funds on behalf of UCL Respiratory, the centre for respiratory research. More recently, Manjiry joined Saracens Women’s Rugby Club as an Advisory Board Member.