efficient use of natural resources
Constructed in 1997 to meet demand in south Leeds, away from the city centre, White Rose boasts 5,000 free parking spaces. It also has a wide range of shops and restaurants, including, Sainsbury's, Primark, M&S, Zara, Leeds United’s FC club shop, Wagamama, Nando’s, Pizza Hut, KFC and McDonalds. In addition to the large selection of shops and restaurants, the centre also has a Cineworld multiplex cinema.
Expanding space, extending hours
White Rose benefitted from big changes in 2017 when The Leisure Village extension was completed. The 65,000 sq ft extension – the equivalent of the Leeds United Football Club pitch at Elland Road – brought six new restaurants, an 11-screen Cineworld cinema with IMAX plus a woodland themed (free to use) children’s play area so the whole family can enjoy their visit.
The addition of The Leisure Village to White Rose has proved to be both a commercial success and a real hit with customers. The Leisure Village has created an evening economy at White Rose, extending the centres trading hours. It has also helped draw visitors from further afield, while also retaining its appeal to the loyal locals. The combination of these two customer groups has made it a highly successful commercial venture to date.
A changing retail destination
As well as the additional leisure facilities, a £600,000 investment into the toilets & family facilities has made White Rose as accessible and user-friendly as possible. There are brand new family rooms and baby change facilities with feeding rooms featuring TV screens and a play pen for toddlers.
The centre already has its own police and bus station, and as part of the new plans we’re in discussions with Leeds City Council about delivering a dedicated train station on the site too.
It’s not just public transport that’s expanding, many retailers are grasping the opportunity to take more space for their stores. The biggest expansion has been undertaken by Next, who have invested £6m in moving to a 55,000 sq ft unit, creating a new Yorkshire flagship store.
Remaining at the heart of the community
White Rose takes its name from the traditional symbol for the House of York, which is appropriate given how well it is embedded in the area and how important it is to local life.
Its retail mix combines convenience, grocery shopping as well as clothing and fashion brands, which means it has always had a family vibe. The centre’s staff pride themselves on offering a “warm Yorkshire welcome” to all visitors, and our 100 staff frequently collaborate with our sister development, Trinity Leeds, in city-wide campaigns and special events.
While Trinity remains the heartbeat of Leeds city centre, White Rose sits within a valley to the south, in between the areas of Middleton, Beeston and Morley. And with 40% of its 3,500 employees living within these neighbouring areas, the centre has a local, family-friendly charm and a key role in the community.
With 5,000 free parking spaces as well as good public transport links, White Rose continues to be a place where customers return time and again, and always receive a warm welcome.
With the changes we've made and the amenities we've added, we’re not just seeing more customers and getting longer visits – we’re also creating more jobs and increasing the site’s potential too. All in all, the future at White Rose looks rosy indeed.
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