efficient use of natural resources
Constructed in 1997 to meet demand in south Leeds, away from the city centre, White Rose benefitted from big changes in 2017 when The Village opened.
The 65,000 sq ft extension – the equivalent of the Leeds United Football Club pitch at Elland Road, 1.5 miles to the north – brought new restaurants and an 11-screen Cineworld cinema with IMAX to make it an active hub into the later hours.
Expanding space, extending hours
White Rose already has held a secure position within the Leeds economy for years, but we knew it had the potential to become even better by adding more leisure facilities and a late-night element. The Village is delivering on that potential.
It has successfully extended the centre's vibrancy into the evenings and helped it continue to draw in a wide range of visitors from further afield, while also retaining its appeal to loyal locals. The combination of these two customer groups has made it a highly successful commercial venture to date.
The five new restaurants are popular family favourites wagamama, TGI Fridays, Pizza Hut, Five Guys and Chiquitos – all of which appeal to the centre’s existing visitor demographic.
In addition to the new cinema and restaurants, we've also built an amazing new children's outdoor play area in The Village, so the whole family can enjoy their visit.
A changing retail destination
As well as the additional leisure facilities, a £600,000 investment into the family and disabled facilities has made White Rose as accessible and user-friendly as possible. There are brand new family rooms and baby change facilities with feeding rooms featuring TV screens and a play pen for toddlers.
The centre already has its own police station and bus station, and as part of the new plans we’re in discussions with Leeds City Council about building a dedicated train station on the site too.
It’s not just transport that’s expanding, many retailers are grasping the opportunity to take more space for their stores. The biggest expansion has been undertaken by Next, who have invested £6m in moving to a 55,000 sq ft unit, creating a new Yorkshire flagship store.
Remaining at the heart of the community
White Rose takes its name from the traditional symbol for the House of York, which is appropriate given how well it is embedded in the area and how important it is to local life.
Its convenient retail mix includes grocery shopping as well as clothing and fashion brands, which means it has always had a family vibe. The centre’s staff pride themselves on offering a “warm Yorkshire welcome” to all visitors, and our 100 staff frequently collaborate with our sister development, Trinity Leeds, in city-wide campaigns and special events.
While Trinity remains the heartbeat of Leeds city centre, White Rose sits within a valley to the south, in between the areas of Middleton, Beeston and Morley. And with 40% of its 3,500 employees living within these neighbouring areas, the centre has a local, family-friendly charm and a key role in the community.
With 5,000 free parking spaces as well as good public transport links, White Rose continues to be a place where customers return time and again, and always receive a warm welcome.
With the changes we've made and the amenities we've added, we’re not just seeing more customers and getting longer visits – we’re also creating more jobs and increasing the site’s potential too. All in all, the future at White Rose looks rosy indeed.
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