We have a track record of delivering developments in London and across the UK. Our expertise lends itself to large, complex, long-term projects that can focus on the needs of multiple customer segments.

We also take an innovative approach - leading our sector in applying Design for Manufacture and Assembly and Modern Methods of Construction. Our sustainable development practises can help lower our carbon impact and differentiate our end-product with customers, eventually leading to increased returns.

Our strategy is driven by disciplined capital allocation. We are investing in sectors and assets that can thrive throughout the cycle to achieve a premium net asset valuation. We also consider managing property for fee income or using attractively priced partner capital.

Our customers are at the heart of our strategy. We apply a customer-centric approach to all aspects of our business. Some examples include:

• Building a deep understanding of evolving customer needs to ensure we design market-leading propositions.
• Measuring and tracking all facets of the customer experience across our portfolio to enable proactive interventions and validate the impact of our actions on key customer metrics e.g. churn and retention.
• Enabling clear articulation of who our customers are and how we can deliver value to them.
• Customer centricity has always been important, but as our customers manage and respond to the challenges of Covid-19 and other changes in their needs, customer focus will be essential to ensure we find mutually beneficial solutions.
   

This performance driver is not about how much data we have, but how we use it to enhance all aspects of our business. A data driven approach will enable us to:

• Build data as a strategic asset for the long-term, blending proprietary and public data to enable focused, strategic decision making.
• Set the foundations, then benefit from our transition to being a 'modern digital business’.
• Create increased/additional value and income through new propositions and routes to market.

ESG leadership remains an essential strength and has always been central to how we do business as occupiers and consumers increasingly expect our spaces to satisfy both sustainability and wellbeing credentials. Whether it is the way we design and operate our buildings, or activity to reduce our carbon footprint or the importance we place on making sure our assets and activity enhance local communities and support those most in need of help.

We lead the industry in pursuit of our science-based environmental targets. We take a proactive approach to our social and environmental impact, making investments which lead to positive employee and stakeholder experiences. this helps ensure the business remains attractive and relevant, and creates value in the long term.