Europe’s largest advertising screen meets a digitally activated event space—together forming a unique brand platform where digital and physical converge.
Located at one of the world's most iconic intersections, Piccadilly Lights offers brands unparalleled access to a constantly moving, global audience. Two blank canvases, limitless possibilities: this is where bold ideas achieve fame, recognition and recall in a single extraordinary space. For brands ready to lead, the opportunities are endless. Are you ready for epic engagement?
Showcase your brand
From digital activations to full scale takeovers and events. We can support with the planning, production and operation. Find out how you can use Piccadilly Lights to showcase your brand today.
Please get in touch with derek.manns@landsec.com to find out more.
100%
Ownership Interest
<£200m
Market Value Range
8,251 sqft
Floor Plate Total
1904
First electrical advertisements appeared
1910
Bovril takes the first-ever neon sign used at Piccadilly Lights
1998
Digital projectors are introduced for Coca-Cola’s sign
CIRCA
We donate screen time to CIRCA, an independently curated platform.
CIRCA is idependently run, funded through institutions and patrons. It is not funded by, or part of Landsec. The decisions on the arts and the artists are made by CIRCA indpently from Landsec and are governed by the same restrictions placed on all content displayed at Piccadilly Lights. Showcasing an artist on screen is not an endorsement of the views or messages of the artist. The views of CIRCA are not the views of Landsec.