Piccadilly Lights, W1

Piccadilly Lights, W1

It’s been one of London’s icons for over a century and is unmissable for the 100 million people who pass through Piccadilly Circus every year.

For us, it’s a landmark in our portfolio that perfectly demonstrates how we look beyond a simple façade to build something that lasts.

We’ve owned the world-renowned screen since 1968, and in October 2012 we completed the freehold ownership of the entire island site – including the property behind the digital billboards.

For all enquiries, get in touch with the relevant contact below:

Advertising enquiries
tim.bleakley@oceanoutdoor.com

Media & general enquiries
derek.manns@landsec.com

A London icon

The Piccadilly Circus large advertisements have been a famous feature of central London since 1908 when they hosted the first Perrier advertisement which was created with lightbulbs.

Since then, the logos of many household names have been up in lights, and the vista has featured in numerous films and TV programmes. Over the years, the technology has evolved too – from simple lightbulbs to neon signs in the 1920s, then to digital projectors in the 1990s and on to LEDs in 2011.

In collaboration with Ocean Outdoor, we curate public experiences throughout the year at Piccadilly Lights, including our annual pride celebrations.

One year of the new Piccadilly Lights

Renewing the screen

Over the years, the technology has evolved – from simple lightbulbs to neon signs in the 1920s, then to digital projectors in the 1990s and on to LEDs in 2011.

 
1908 

First electrical advertisements appeared

 
1923 

Bovril takes the first-ever neon sign used at Piccadilly Lights

 
1998 

Digital projectors are introduced for Coca-Cola’s sign

In 2017, the Lights were turned off for a major renovation that brought Europe’s most technically advanced digital screen to the site, while preserving the historic façade and design. The Lights turned back on on 26 October 2017.

At 780 sq m, the new screen is bigger than a tennis court and uses innovative and interactive technology that can even react to the weather. There’s also the potential for live video streams and vehicle-recognition technology to be used by advertisers.

Although the Piccadilly Lights screen is able to display advertising content that responds to real-time factors, such as the weather or the colour of cars, it does not collect or store personal details or data.

 
6 

Full-motion sections in the new screen

 
4k 

Screen resolution, making it look almost life-like

 
281tn 

Colour capacity of the display

Behind the lights: Lucent, W1

With an amazing location behind Piccadilly Lights, our latest London development, Lucent W1, will provide businesses with a great place to work in the heart of the West End.

Creating more than 140,000 sq ft of offices, as well as shops and a rooftop restaurant, the scheme offers a unique opportunity to combine office and retail space with advertising on the famous Lights.

Construction on the development is due to complete in 2022.

103,100sq ft

>£200m

Market value range

100%

Ownership interest

Piccadilly Lights (Monico), London W1

Piccadilly Circus
London
W1

See site
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